Using Lead Generation Websites and Personal Follow-Up Techniques

When it comes to the “follow-up” after you’ve gotten your customer, there’s a lot of this you can automate, of course. Autoresponders, for example, are a great way to follow-up with customers instantaneously in many instances. However, they’re not good for everything, and this is where being able to “man the phones” is going to benefit your business greatly.

If someone joins your list and then takes whatever initial offering you give them, some may be satisfied with just an email that thinks them for their purchase or welcomes them to the list. However, many people will really enjoy getting a personal follow-up, from a live person. Doing so over the phone is one way to do it that can be easy to do and will give your customers personal service, too. Because, let’s face it; there’s never been a “frequently answered questions” section that could answer EVERY question customers have had.

If you call someone live (or you have someone do it for you), the customer can ask whatever he or she wants to and get an answer immediately. Today, we live in a world of immediate gratification, where “right now” is the norm. To beat competitors, you can do things faster and better — and right now — with some live calls. Do things right, and you’ll stand out.

In today’s convenient world of email, a phone call can be a very powerful tool indeed. Talk to a new subscriber, and you’ll be sure to impress him or her simply because you took the time to call. Many people are also more comfortable doing business with people over the phone then they are doing it via email.

Another option here is still a live person with a twist. If you have the ability, set up the option for live chat with an operator. Customers get the same right now service and you gain the trust and dependability. Having people man the phones is not only beneficial to the customer, it’s also beneficial to you as a business owner.

With live customer service either via chat or phone, you’re telling your customers that you care and that you want them to be satisfied. Being available to talk live (even through live chat) is going to make you stand apart from your competition in ways that are immeasurable. It also shows that you’re confident enough in both your business and your product that you can speak to customers anytime about their concerns. That’s very powerful, as you can see.

So after that customer joins your list, have someone waiting to give them a call within five or ten minutes. Don’t announce it to them; just call them and do the “welcome to XYZ Company and how can we be of service to you” type of thing. Your customer will be so amazed that there are real people at the other end that they will probably re-visit your site within 12 hours. Even better yet, they will tell other people about it and they will visit, probably join and start buying.

You can get all of these benefits from just one small five-minute phone call or chat on the Internet.

It’s also beneficial because you can get information from a customer by chatting with them live that you could never get with email. Perhaps you can ask the customer what else they’re interested in. You might have something they’d like to try. Or, perhaps they have a hobby you can help them with.

Simply talking to customers can help you find out more about them, not just to “data mine,” but to get to know them so that they’ll fill comfortable with you.

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