A Few Fresh Ideas For Successful PPC Management

Wordtracker and Overture along side AdWord Accelerator are familiar tools for PPC managers. They are useful for sifting out the keyword and bid price competition and help highlight the best performing ads. However you might benefit from using others that have uncommon features that make them desirable tools. They are Adword Analyzer (http://www.adwordanalyzer.com/) and Keywords Analyzer (www.KeywordsAnalyzer.com)

When you need a screwdriver and you head to your toolbox chances are that you will have both a Philips and a slotted screwdriver. You have uses for both, so you keep both to use as needed. It is the same story for keyword tools. They all have their uses, and having more of them is like owning a complete set of tools.

There is no end to learning though. Whether your keyword list is long or short, the first one will most likely be missing something. A major search engine company once reported that out of total searches 20 percent were wholly unique. People search for all kinds of things and use an unlimited variety of words. Therefore here are some out-of-the-ordinary notions for you to consider:

Be sure to have plenty of synonyms and relevant subjects in your hoard of keywords to be certain that you are connecting with those who are looking for what you have.

You can try bidding on brand names, though you’ll have to work through the copyright issues yourself. Google has had a score of its own legal headaches as a result of allowing AdWords users to bid on trademarked names. Nevertheless, names of companies, magazines, associations, famous people, and famous places may all relate to your product. For example, for “billiards” you might bid on the name of famous pool player Jeremy Jones. For drums you might bid on “Buddy Rich.”

Did you know that misspelled words are a great way to get high click through rate without competing with a lot of other advertisers? Why? Because so many advertisers don’t bid on misspelled keywords. For example “Tolkien” (correct spelling) got half the click-through rate of the misspelled “Tolkein” on a “Lord of the Rings” promo.

An impressive website that is handy for pay-per-click advertisers is LexFN.com. In essence it is a massive thesaurus that utilizes the internet to compile synonyms and relevant concepts into a comprehensive list. What an entertaining site to fiddle with! Just bidding on the conventional word not on variations you will miss out. Utilizing “expanded phrase matching” feature Google offers can help, but it is better to use the exact words people type in and it will almost always cost you less. Example: WalMart, Wal-Mart, Wal Mart.