Scouting Your Target Niche For Information Products
Before you begin selling information products on the Internet, you want to make sure you’re targeting a niche that will be profitable for you in the short and long-term. A niche just means your target audience.
Some niches, you will quickly discover, are not as profitable as others. You need to put a lot of thought into whether your target audience is both willing and able to spend money for the solutions to their problems.
For instance, golfers have deep pockets because the game of golf in itself is expensive. They’re also rabid fans of the game who would do anything to improve their score or beat their competitors on the links.
Another potential target audience such as single moms on a budget may be reluctant to pay $67 for an eBook on getting organized, but if you target a different problem of theirs they are willing to pay. For instance, many may be willing to pay $47 for an eBook which teaches them how to make more money working at home than they make on their 9-5 jobs.
One excellent place to begin is with checking out online groups and forums. You can visit iVillage, or Yahoo groups, Google groups, or Boardtracker and determine what sort of groups garner the most posts. Men’s groups such as AskMen might provide some insight into which types of information products this segment of the population might need which you can provide at a handsome profit.
You’re not just looking for a broad group of people to cater to – you’re looking for those with a lot of problems. When you start creating your information products, you’ll want to build an empire of products that all focus on the same niche, allowing you to market to existing, loyal customers who buy from you time and time again.
Sometimes, you’ll find one large niche and then realize you need to build your information product line around a more targeted, narrow niche of people. For instance, parents in general have many problems you could address, such as raising smart kids, dealing with discipline, and saving money.
You can then narrow things down further to moms or dads and it is no stretch to dig even deeper and focus on something like parents of multiples or parents raising kids with physical ailments. Remember – your information product isn’t really a product at all. It’s a solution, and it needs to be marketed as something that will improve lives