What Is Google Analytics? Something Worth Learning If You Want To Make Money Online!

What is Google Analytics, and what can it do for me, are questions everyone involved with their own blog or website should have an answer to. Urchin Software is a company that had tools that measured traffic to sites. Google purchased them in 2005. Fortunately, Google provides the GA service for free. There is a paid version of “Urchin On Demand.”

For anyone that is running a website or blog, you need to learn what information GA offers. For instance, it is so important to know who your visitors are and just how they are coming to visit your site(s). GA will give you a code you need to add to your website so you’ll be able to gather that information.

It can also be important to know when you are getting most of your traffic. Are they coming during certain time periods or days? Whether you see more visitors after you leave comments on another blog or send out emails is good information to have at hand. You might find something like a certain keyword is bringing traffic during certain holidays. Or, a keyword you have targeted is not working at all. Testing can save you a lot of time and money.

The breakdown of how your visitors are finding your site includes the percentage sent via Search Engines, other sites, and your Direct Traffic generating efforts. So, not only will you know the number of visitors, you will see those things that are working for you. And to learn what you may want to stop, so you use your time or money more efficiently.

That can mean you can find out rather quickly if any paid advertising efforts are paying off with a good return-on-investment (ROI). You will also spot things like article marketing, blog posts, or comments that may be driving traffic for you. You’ll also be able to break the data down to some very specific numbers.

To know what is Google Analytics will require some time to understand. Rest assured, the benefits, and options, will become more apparent as you use it more. It only requires you to set up your account with Google, then add your website(s) you want to monitor.

Terry Riordan is a twenty year business professional who writes extensively on online business topics including website optimization and eccomerce websites